A new list from Direct Media Inc. reaches subscribers to SportsField Management magazine. The list includes owners, managers, supervisors, laborers and coaches, at a price of $120/M.
Millennials (young adults ages 16-27) not only look for more rich media but also greatly influence the buying decisions for home as well as mobile technologies and services, according to the initial results of a Motorola study, MarketingChart reports (via MediaPost).
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CBS College Sports Network is launching an advertising network that will span all of the network’s sports properties.
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Spanish Broadcasting System believes Arbitron’s PPM could have a potentially devastating impact on Spanish-language radio stations, and has hired a PR firm to help educate the public about possible damage that could be caused to Hispanic communities.
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Mexico has authorized radio stations within about 200 miles of the U.S.-Mexico border to begin broadcasting in HD Radio, according to Radio Ink.
Cox Radio and Inner City Broadcasting are waging war against the commercial rollout of Arbitron’s PPM, saying in industry print ads that the lack of MRC accreditation should have grounded the PPM rollout until the new system passes inspection.
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The just-relaunched Reader’s Digest website was designed with seven content channels which, according to RD.com general manager Steven Schwartz, allow advertisers to connect with readers via “branded environments.”
Forbes is reaching out to business women with the launch of a new social networking platform, the Executive Women’s Network.
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Robert J. Thompson, publisher of the Wall Street Journal, has been named the paper’s top editor. He will take the place of Marcus W. Brauchli, who left the post of managing editor less than a year after taking the job.
Top U.S. social-networking site MySpace.com’s audience was up 3% in April compared with April ‘07, but second-place Facebook’s was up 56% from a year earlier, according to custom lists compiled by Nielsen Online, MarketingCharts writes.
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Hallmark inked its first upfront deal of the season, with Starcom. The deal was made on behalf of many of Starcom’s clients, and includes media on Hallmark Channel and Hallmark Movie Network.
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Microsoft is testing text-based ads on Live Search Mobile in the U.S. The beta program will expand beyond the U.S. later this year.
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