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Microsoft is testing text-based ads on Live Search Mobile in the U.S. The beta program will expand beyond the U.S. later this year.
Microsoft is also launching display ads for mobile users of Windows Live Messenger and Live Hotmail.
While it is the last among its rivals to launch mobile ad capabilities, the market penetration of Microsoft’s devices may nonetheless make it a serious force in the burgeoning market, writes MarketingVox.
Google invited AdWords advertisers to display banners instead of just text on mobile phones in April.
Only about 150 million of the 1 billion phones expected to be sold this year will have rich-advertising capabilities, according to Robbie Bach, president of Microsoft’s entertainment and devices division. But he points out (via PC World) that that number is expected to triple - in a few years, 400 million to 500 million phones will be able to display rich advertising.
However, Microsoft’s prediction might be optimistic, given the current economic outlook: the NDP Group said in a report released yesterday that mobile phone sales in the U.S. declined 22 percent in the first quarter compared to the same quarter last year, mostly because of the downturn in the economy.
A recent study of a mobile advertising campaign by Greystripe and New Line Cinema showed that awareness of and interest in the film The Golden Compass increased significantly among those who were exposed to full-screen mobile ads.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
