Sirius Adds Formula 1 Racing to Sports Lineup
Sirius has signed with Formula One Management, making it the exclusive North American radio broadcaster of all Formula 1 races.
»
Sirius has signed with Formula One Management, making it the exclusive North American radio broadcaster of all Formula 1 races.
Tuesday night’s finale of American Idol averaged an 11 rating/29 share, down slightly from last year’s 11.1 in the 18-49 demo.
Two more senators have weighed in on the potential satcaster marriage of XM and Sirius. If the FCC approves the merger, Sens. Olympia Snowe (R-ME) and Claire McCaskill (D-MO) want certain conditions put into place.
Consumer magazine websites averaged 70.7 million unique monthly visitors during the first quarter of 2008 - that’s 11.9 percent more than the 63.2 million unique visitors in first quarter of 2007 - according to the Magazine Publishers of America (MPA), writes MarketingCharts.
email this
permanent link
Not your father's 3D As more and more films in 3D are released - 10 to 12 are expected to come out next year - theaters are investing in 3D-capable screens in the hopes of convincing consumers to leave their DVD players and video-on-demand behind and come to the movies.
email this
permanent link
GM colors itself green for the summer, with its sponsorship of Discovery’s new Planet Green cable channel launching June 4.
email this
permanent link
Time Warner has detailed the separation agreement between itself and Time Warner Cable, with the cable company expected to pay a $10.9 billion, one-time dividend to shareholders.
email this
permanent link
The two top bookstore chains are considering a merger. Barnes & Noble is weighing bidding for Borders Group, but investors wonder whether a combination of the two could pass antitrust scrutiny.
Integrated marketing communications (IMC) has been embraced by marketers, 74 percent of whom now employ IMC campaigns for most of their brands, according to a new Association of National Advertisers member survey fielded by CoActive Marketing Group, reports MarketingCharts.
email this
permanent link
A Tulsa, Okla., Chick-fil-A franchisee struck back at McDonald’s in a billboard that took a jab at the burger giant’s new Southern style chicken sandwich.
email this
permanent link
