Some 211.5 million passengers are expected to place their shoes, laptops and other personal items in plastic bins as they pass through airport security stations this summer; advertisers can attempt to connect with them during those hectic moments via a program from SecurityPoint Media.
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Journalists actively read and create content online, but their level of engagement varies by their beats, with political reporters leading the pack, according to a new study of North American journalists’ views of social media, particularly blogs, MarketingCharts reports.
Chrysler is extending its offer of $2.99/gallon gas through July 7 due to the success of the campaign, and other automakers have followed suit.
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Billionaire Vincent Bollore has once again tried and failed to win representation on the Aegis board of directors. It was his fifth attempt.
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Nielsen continues to say that many U.S. households are not prepared for the upcoming switch from analog to digital television broadcasting; 12.6 percent have TVs that will receive no picture come Feb. 17, 2009.
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The banks financing the Clear Channel buyout have finally placed the cash for the deal in an escrow account, where it will remain until the deal is complete, following an agreement by the company to accept a reduced bid.
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The loss of one’s accumulated savings due to identity theft/fraud (50 percent) and one’s own death or that of a spouse/partner (45 percent) would have the most negative impact on a family’s financial health and future, according to a survey of Americans’ attitudes on life insurance (via MarketingCharts).
The upfront will see spending on the broadcast networks dip 3 percent, with spending on cable networks up 5 percent, according to a report by Lehman Bros.
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The Audit Bureau of Circulations has begun requiring that public-place-sponsored copies of magazines be reclassified as such, giving print media buyers more transparency into where and how a magazine is distributed.
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Obama Bar-goers would rather have a beer with Barack Obama than with Hillary Clinton or John McCain, according to a new survey.
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Marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 “State of the Marketer” survey report from Eloqua, which found that 55 percent of marketers anticipate a decrease in print ad spend three years from now, reports MarketingCharts.
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Americans conducted 10.6 billion core searches* in April, and top-ranked Google Sites continued to gain market share, accounting for nearly 62 percent of searches conducted in the month, according to the monthly comScore qSearch analysis, MarketingCharts reports.
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