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Beer Drinkers Like Obama Best

Obama

Bar-goers would rather have a beer with Barack Obama than with Hillary Clinton or John McCain, according to a new survey.

The Rock the Vote interactive survey, which asked about predilections for the presidential candidates and current social issues, ran on TouchTunes jukeboxes in bars nationwide. When asked “Which candidate would you most like to have a beer with?” 29 percent chose Obama. 22 percent chose Clinton and 20 percent picked John McCain, according to MediaPost.
When asked which political party “rocks” the most, 34 percent said the Democratic Party, 18 percent said the Republican Party and 18 percent said the Independent Party. Rock bars, country bars and R&B bars all said the Democrats were the party that rocks.

As for their thoughts on current issues, 41 percent said that jobs and the economy were their top issue of concern in this year’s presidential race, while 21 percent said the war in Iraq was their top issue. 15 percent said their top concern was healthcare, followed by 12 percent who cited global warming and 11 percent who named the cost of education.

Top issues differed for men and women, however: for men, the top issues were jobs and the economy, followed by the war and then healthcare; women, like men, cited jobs and the economy first, but switched the second and third issues, citing healthcare next, and then the war.

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Katz Adds Lincoln Financial Media to Client List

Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.

Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.

Katz has also…

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Aegis CEO Departure Sparks Takeover Speculation; Bollore Smirks

Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.

Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…

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Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

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Macy’s Parade Rises 8% YOY

The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.

That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…

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U.S. Auto Brands Rate Higher than Japanese Counterparts

Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.

The research, which aggregated a year’s…

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Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

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