Viacom Expects Q2 Ad Growth to Slow
Viacom’s chief, Philippe Dauman, says he expects the company’s rate of ad growth in the U.S. to slow in the second quarter, to three percent to four percent.
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Viacom’s chief, Philippe Dauman, says he expects the company’s rate of ad growth in the U.S. to slow in the second quarter, to three percent to four percent.
Hardee’s and Carl’s Jr. websites have gone three-dimensional. Working with ExitReality’s newly launched beta service, the restaurant chains’ sites allow visitors to experience traditional, two-dimensional websites as three-dimensional spaces, once they have the correct plug-in.
For only the third time in 68 years, KFC has unveiled a new flavor. The chicken chain is offering Smoky Chipotle Crispy, in addition to its Original and Extra Crispy Recipe flavors, for a limited time.
comScore is moving into the third party mobile media metrics field with the acqusition of M:Metrics, in a deal valued at $44.3 million.
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Ikea has signed a deal with Electronic Arts that will allow players of the game The Sims 2 to purchase a “stuff pack” for about $20 (on a disc or online) that allows them to decorate their simulated homes with Ikea furniture.
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Fewer people are planning to have a summer vacation in 2008 than in 2007: One-third (33 percent) of those polled say they’re planning a summer vacation, a drop of 7 percentage points from the 40 percent who reported that they had a summer vacation in 2007, MarketingCharts writes, based on findings from an Ipsos poll.
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Nielsen is extending its “@Plan” online audience profiling system to the mobile web in order to supply lifestyle and demographic info on 200 top mobile sites.
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Advertisers in the Wireless Telephone Services category spent nearly $4.1 billion in 2007 - an increase of $431 million (12 percent) over 2006, according to a Nielsen Monitor-Plus and Nielsen Mobile analysis of advertising for wireless/mobile phones and multi-function phones, writes MarketingCharts.
The Radio Advertising Bureau will recommend a set of selling and schedule verification guidelines to members. The guidelines suggest that radio broadcasters guarantee the GRP delivery of a radio schedule - and offer makegoods if the guarantee is not reached.
Charles Gibson is considering remaining on as anchor of World News on ABC, despite the fact that his contract ends soon after the presidential election.
Music-based videogames, such as the popular Guitar Hero (Activision) and Rock Band (Harmonix/MTV Games), are having a significant impact on music sales, according to a Jacobs Media web survey of Rock listeners across the U.S., reports MarketingCharts.
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A chatty Rupert Murdoch failed to offer much reassurance about the future to attendees of the D: All Things Digital conference in Carlsbad, Calif., last night.
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Mike Hess, director-global research and consumer insights for Omnicom Group’s OMD, New York, says that cause marketing should not only have a positive ROI, but should generate a better return than other marketing efforts.
