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Nielsen is extending its “@Plan” online audience profiling system to the mobile web in order to supply lifestyle and demographic info on 200 top mobile sites.
“Every website has a unique audience profile with users of certain lifestyles and interests,” says (pdf) Jesse Goranson, svp Mobile Media for Nielsen Mobile. “Mobile @Plan identifies those differences on a site by site basis.”
For example, using the Mobile @Plan, marketers could learn that 43 percent of mobile web users have traveled by air for pleasure in the last 90 days - and that American Airlines is most popular. (See sample data from MarketingCharts’s coverage.)
Nielsen’s mobile measurement service will face stepped-up competition, with the news that rival comScore has acquired mobile media tracking firm M:Metrics.
48 million U.S. mobile subscribers access the internet over their phones each month, according to Nielsen.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
