Nearly half (45.4%) of B2B marketers plan to increase spending on lead-generation programs in the second half of 2008, according to a recent survey of marketers by BtoB magazine and the Sales Lead Management Association.
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J. Crew is predicting that its full-year profit will be lower than its previous prediction of $1.85 a share. Earnings for 2008 are likely to be closer to $1.72 a share, said Gap Inc. CEO Mickey Drexler.
Red Zebra Broadcasting, owned by Washington Redskins owner Daniel Snyder, is attempting to purchase Clear Channel’s sports station WTEM-AM and talk stations WWRC-AM and WTNT/Washington.
Former U.S. Rep. J.C. Watts is developing the Black Television News Channel, which is scheduled to launch in 2009.
Bonnier’s Parenting magazine is offering readers cash back when they purchase products from certain online retailers.
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Despite rising fuel and food prices, over one-third of consumers say the economy will not affect their spending habits - so most say it will - and one way for advertisers to grab consumers’ attention in such times may be via their mobile devices, according to a new study, writes MarketingCharts.
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Scatter is still up by double-digit increases, and the upfront will be up as well, says CBS CEO Les Moonves, who adds that he is “guardedly optimistic” about the market.
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A new consumer advocacy group is attacking the proposed merger between XM and Sirius Satellite Radio. The Consumer Coalition for Competition in Satellite Radio is composed mostly of subscribers to the two satellite services.
This year’s national and local elections are generating record advertising spending, including online, according to eMarketer, which estimates that online spend from political campaigns and advocacy groups will reach $50 million this year (via MarketingCharts).
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