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Advertisers who buy at least three pages of The Week will receive a comparison of their ad’s performance in The Week versus in other publications like Forbes, Fortune and The Economist
While other magazines are making comparisons in the effectiveness of their own ads over those of another publication’s, The Week is going further, due to its emphasis on providing a deep data dive, says Brenda White, vp/director, print investment, Starcom USA (via Mediaweek).
Since its launch in 2001, The Week has offered advertisers less clutter than other news titles because it limits its number of ads. The title has shown solid growth since its launch, but this year, growth has slipped 4.1 percent through May 30, according to the Mediaweek Monitor.
The comparisons will be made using data from Affinity Research’s Vista Print Effectiveness Service, which is limited by the fact that, because it doesn’t measure all issues of all magazines, it can’t guarantee that all ads in a given campaign will be measured.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
