‘944 San Francisco’ Comes to Bay Area, Celebrates with Tumblers
San Francisco gets a new lifestyle magazine with the launch of 944 San Francisco, from 944 Media. The magazine is the brand’s seventh regional market.
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San Francisco gets a new lifestyle magazine with the launch of 944 San Francisco, from 944 Media. The magazine is the brand’s seventh regional market.
Some 85 percent of U.S. consumers say they believe the country is in a recession and U.S. consumer confidence in the economy plunged 17 points from the second half of 2007 to the first half of 2008, according to a new online survey by The Nielsen Company, writes MarketingCharts.
Yahoo and IAC InterActiveCorp will ultimately be sold and/or split up, while two players, Google and Amazon, will weather the current economic downturn beautifully, according to a new report from Sanford C. Bernstein analyst Jeffrey Lindsay.
Higher prices at the pump and the grocery checkout line might be cutting into Father’s Day budgets, according to the National Retail Federation’s 2008 Father’s Day Consumer Intentions and Actions Survey, writes MarketingCharts.
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The European online advertising market was worth €11.2 billion (in ad expenditures) in 2007, up from €7.2 billion in 2006, according to (pdf) final numbers processed and analyzed by PricewaterhouseCoopers and issued by the Interactive Advertising Bureau Europe, reports MarketingCharts.
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NBCU and Nielsen have agreed to combine research forces in a deal that will create a new TV/media research product, culled from Nielsen’s ratings service and its VideoCensus service, along with data of consumer purchases in a variety of categories and insight from NBCU.
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Clear Channel has decided to take 173 of its small and mid-size stations off the market, writes MediaPost.
College publications are still a must-read on campuses, despite growing online activity and the decline of national print audiences, according to a new study.
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Wal-Mart’s food bargains are successfully pulling consumers away from regional grocery chains, according to a new study by BIGresearch.
The world’s first hand-knitted billboard has been created in the U.K. by Sky TV and the Women’s Institute, to launch a campaign seeking to find a Women’s Institute member to become a presenter on Sky Learning.
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Sources say that GroupM has made an upfront buy with NBC for an average CPM increase of 5 percent over last season; the agency group also signed deals with ABC-affiliated Lifetime, A&E and ABC Family.
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Turner is creating an ad network by packaging display and video ad inventory from 19 different websites, including CNN.com, CartoonNetwork.com, TNT.com, TBS.com, AdultSwim.com and GameTap.com.
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