Yahoo and IAC InterActiveCorp will ultimately be sold and/or split up, while two players, Google and Amazon, will weather the current economic downturn beautifully, according to a new report from Sanford C. Bernstein analyst Jeffrey Lindsay.
eBay is likely to become a merger target, the report - titled U.S. Internet: The End of the Beginning - predicts (via Reuters).
Lindsay says Yahoo will ultimately be sold to Microsoft, and that IAC will move forward with its planned, 5-way split.
Google and Amazon continue to see growth of 30 percent to 40 percent, and Lindsay expects only a modest slowdown.
Google, however, does have one Achilles heel: the company has not yet voiced a strong strategy to achieve the same level of growth on the emerging mobile internet as it has on the web.
Lindsay also predicts that Amazon and eBay will eventually be forced to pay state sales taxes, which might actually work in their favor. As large companies, they have more resources to put to work collecting such taxes than smaller ecommerce companies.
In February, Yahoo rejected an offer from Microsoft, but reports say the two companies are still engaged in a mating dance.
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