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Sources say that GroupM has made an upfront buy with NBC for an average CPM increase of 5 percent over last season; the agency group also signed deals with ABC-affiliated Lifetime, A&E and ABC Family.
GroupM has denied that any deals have been made, and Lifetime also denied that deals have been finalized, writes Adweek.
Pricing for NBCU’s cable networks have been a sticking point in negotiations, and no deal has been finalized between GroupM and cable nets Oxygen, Sci Fi, Bravo and USA, according to The Hollywood Reporter.
“Turner is seeking low-double-digit CMP increases, and the last thing another large general audience cable network wants to do is to sell too low before Turner does its deals,” says one source familiar with the situation.
Late last week, ABC inked upfront deals with Zenith and Starcom at a reported 8-10 percent CPM increase.
The upfront market is moving slightly faster than last year, when no deals were finalized until the second week of June.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
