Advertisers showThe upfront market is healthier than expected, according to media buyers. Advertiser budgets have come in higher than many expected them to be; they have been particularly strong from pharmaceutical companies, movie studios, and even the auto industry.
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Today CBS is expected to announce the addition of Yahoo to CBS Audience Network, according to TechCrunch.
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Arbitron’s PPM continues to fight for its life as a new industry ad from Cox Radio, Inner City parent ICBC Broadcast Holdings and Saga Communications urges the company to hold off on the rollout of the new measurement service.
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Metro New York has rolled out a glossy real estate magazine, in partnership with the Real Estate Board of New York, writes Editor & Publisher.
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Microsoft chief Steve Ballmer remains unshaken in his desire to strike a deal with the standoffish Yahoo, in the hopes of gaining a bigger share of the $41 billion online advertising market. Meanwhile, maverick investor Carl Icahn plans to kick Yahoo CEO Jerry Yang out of his job.
ESPN is offering an ESPN HD Radio network to HD stations beginning June 7. Subscribing stations will be able to create customized sports content by choosing from a menu of options online.
The Riverdale Press, a small weekly with a smart reputation for serious journalism published by two generations of the same family, has been sold - following decades of turning down offers.
Each night on MyNetworkTV this fall is branded with a different format - entertainment on Monday, reality crime on Tuesday, comedy on Wednesday, action movies Thursday, WWE Smackdown on Friday and family movies on Saturday.
Joshua JacksonFox has been able to pull price premiums of 35 percent to 40 percent for ads in its two upcoming dramas, Fringe (in the fall) and The Dollhouse (at midseason), thanks to its new Remote-Free TV plan.
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ABC.com was the most-visited TV broadcast network website for the 2007-08 season, but CBS.com had the greatest growth in terms of market share of U.S. online visits.
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Gamers are perfectly willing to accept in-game ads, within limits. Moreover, such ads are likely to positively impact things such as ad recall and purchase intent, according to a new study from Massive, the in-game ad subsidiary of Microsoft.
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U.S. moms and dads estimate that their children spend only two hours a month on the internet, but kids say they actually spend 10 times more time - or 20 hours - according to a recent study, the first Norton Online Living Report by Symantec (via MarketingCharts).
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People who graduated from college listen to the radio significantly less often than those who did not, according to a new report from Edison Media Research.
