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Today CBS is expected to announce the addition of Yahoo to CBS Audience Network, according to TechCrunch.
The deal would enable Yahoo to syndicate CBS shows on Yahoo TV, alongside existing offerings from NBC and Fox. Ads will likely be pre-rolls, and revenue is expected to be split between CBS and Yahoo, MarketingVox writes.
CBS recently closed a deal to syndicate Heavy.com’s The Burly Sports Show on CBSSports.com. The show attracts 2 million monthly visitors.
Advertisers may buy ad space via Heavy’s Husky Network ad platform; CBS will manage ad sales for the syndicated version on its site.
In the realm of fantasy sports, CBS also launched CBSSports Fantasy News, a subdivision of CBSSports.com (via Mediaweek). The site will cover a wide range of sports at no cost. Content includes columns, blogs and other targeted coverage that rival existing subscription-based services.
CBS has been aggressive about improving its digital footprint. Last month, it quietly acquired online news site CNET. At the EconAds Seminar in New York, president Jo Ann Ross discussed the pending transaction called CNET a complement to CBS’ current offerings.
It will also grant CBS access to young, tech-savvy men.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
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In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
