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People who graduated from college listen to the radio significantly less often than those who did not, according to a new report from Edison Media Research.
Edison founder and president, Larry Rosin, studied Arbitron’s paper diary ratings from spring 2007 and found that non-college grads in the 25-54 age bracket listened to the radio 21 hours and 15 minutes per week, while grads listened just 15 hours and 45 minutes, writes MediaPost.
When Rosin studied ratings from Arbitron’s PPM in Houston, the difference was even more pronounced, with college grads listening 14 hours and 30 minutes, compared to 22 hours and 45 minutes for non-college grads.
The study did not look into reasons for the differences.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
