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Joshua JacksonFox has been able to pull price premiums of 35 percent to 40 percent for ads in its two upcoming dramas, Fringe (in the fall) and The Dollhouse (at midseason), thanks to its new Remote-Free TV plan.
The network plans to run just half the number of commercials and promotional minutes during those shows in order to reduce clutter and maximize viewer engagement. Commercial breaks will be shorter, which will lead to viewers sticking around during them, the network hopes, Mediaweek writes.
Fox has reportedly sold 70 percent of its prime time inventory available in the upfront. Packages that include Remote-Free TV inventory are pulling CPM increases in the low double-digits, while packages without the new plan are averaging increases of about 8 percent to 10 percent (similar to increases ABC is getting).
Some people familiar with negotiations say Fox was hoping to get even greater premiums for Remote-Free TV programs. The shows will include just 5 minutes of ads per hour, according to the Huffington Post.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
