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Each night on MyNetworkTV this fall is branded with a different format - entertainment on Monday, reality crime on Tuesday, comedy on Wednesday, action movies Thursday, WWE Smackdown on Friday and family movies on Saturday.
Each night also includes product integration opportunities. The network’s sales pitch during the upfront stresses the fact that the network jumped from the 31st to the 11th highest-rated TV network among viewers in the 18-49 demo, writes Adweek. In May sweeps, viewership soared 27 percent over last year to an average 1.2 million viewers a night; 18-49 demo was up 25 percent
The clearly defined branded nights are meant to make it easier for advertisers to buy the network, because they will have a clear idea of what the network is trying to do.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
