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Rumors have pinpointed next Monday as the release date for Apple’s new 3G iPhone, and chances are that it will have built-in GPS.
If so, be ready for the explosion of local mobile, predicts Lost Remote, which points to Yelp, a popular social city guide which is now working on a location-awareness feature. “Standing on the corner of 2nd and Wall in Seattle and hungry for sushi? Do a Yelp search and you’ll learn you’re standing one street down from Shiro’s, rated 4 stars, one of the best sushi joints in the city,” Lost Remote writes.
If, indeed, the new iPhone has a built-in GPS, the closest search results become the most relevant, and can be made even more interesting as local businesses begin to offer coupons or sales alerts as iPhone-equipped consumers pass within a block of them.
Apple investors and iPhone enthusiasts believe the new phone will be announced on Monday when Steve Jobs takes the stage for the keynote address at the Apple Worldwide Developers Conference, writes Barron’s.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
