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A favorite Swedish furniture retailer of young-marrieds is finally coming to New York City, and is announcing its arrival with fanfare.
Ikea will open in Brooklyn’s Red Hook on June 18; an outdoor campaign will begin June 9 and run through the 30th, according to the company.
To celebrate the long-awaited arrival, the retailer has built soaring sculptures of New York landmarks, like the Brooklyn Bridge, the Empire State Building and the New York skyline, using its Ikea-branded flat-pack boxes. The sculptures will be displayed near the store and will also be used in television and print ads. Cardboard “pop-up” rooms, fully furnished, will grace Union Square, Borough Hall, the Public Library and Cadman Plaza.
The campaign also includes radio, projection media, pizza delivery boxes, phone kiosks, and direct mail.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
