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Interactive polling by text messaging is coming to cinema advertising via Screenvision beginning this month.
The first advertiser, Verizon Wireless, will use the feature to ask theater-goers about their musical tastes; answers will then be calculated via a live feed, with results instantly displayed onscreen, writes MediaPost.
If the campaign is successful, Screenvision will roll out the feature beyond the top 10 DMAs where it is launching this month, to extend to its entire network of about 7,000 high definition screens.
Cinema ad networks have introduced several new interactive features in recent months. Reactrix signed a deal with National CineMedia to create interactive displays in theater lobbies. National CineMedia also recently announced a program called AdverGame, developed in conjunction with Brand Experience Lab’s AudienceGames program, which allows movie audiences to move together as sort of a human joystick that controls interactive gaming elements on the big screen. The program is available on 750 screens in 50 theaters in the top 20 markets.
Cinema advertising is growing at a healthy clip, and at least one major agency, MediaVest, has made plans to significantly trim spending on prime time broadcast ads and spend more on the big screen.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
