While large radio markets across the country continue to struggle, small and midsize markets are showing slight gains in revenue and the promise of faster growth than the top 10 markets, according to the estimates of BIA Financial Network, MarketingCharts writes.
In ongoing bids to reach consumers when they’re out and about rather than at home fast-forwarding through television ads, advertisers have branded everything from dry cleaner hangers to hand-stamps at nightclubs to chopstick wrappers - apparently, for Honda at least, the sky is the limit.
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Disney plans to merge its digital media unit with its video game division, in an effort to create “a unified Disney-branded experience and community across all connected devices,” said Disney CEO Bob Iger in an internal memo.
Tribune Co. can do without large numbers of news employees without losing much content, said Randy Michaels, the company’s chief operating officer, during a conference call with analysts.
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Despite recent forecasts that the upfront would be slow, with little to no growth, nearly 85 percent of all broadcast network prime time upfront deals have been completed, and the total seems to be slightly higher than last year.
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CBS Outernet has inked a deal with GameStop Corp. to build a new, in-store digital network that will cover more than 4,000 GameStop retail locations.
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