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CBS Outernet has inked a deal with GameStop Corp. to build a new, in-store digital network that will cover more than 4,000 GameStop retail locations.
GameStop TV will be ready to roll out in 2009. Content will include product promotions, game previews, developer interviews and other customized content, as well as advertising targeted to GameStop’s 73 million monthly young game enthusiast shoppers, according to CBS (pdf).
CBS has recently been bullish about expanding its digital out-of-home networks. Its SignStorey network, for example, can be found in more than 1300 grocery stores. With GameStop, CBS Outernet’s digital network will reach more than 5,500 retail locations.
Ad spend in out-of-home video networks is expected to reach $2.25 billion by 2011, according to eMarketer.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
