Tribune Co. can do without large numbers of news employees without losing much content, said Randy Michaels, the company’s chief operating officer, during a conference call with analysts.
That means that the papers will be employing fewer journalists, and the changes will be happening quickly, Michaels said. The company looked at the column inches of news produced by each reporter and by each newspaper’s staff, and found a wide variation, writes The New York Times. For example, Los Angeles Times journalists produce 51 pages of news content, while The Baltimore Sun and The Hartford Courant journos create more than 300 pages, Michaels pointed out.
James O’Shea, the editor who was recently fired from The Los Angeles Times for resisting newsroom budget cuts, said the statements show that Michaels misunderstands how newspapers work.
Tribune Co. plans to cut the amount of news it publishes in a bid to hit a 50-50 split between ads and news pages. The initiative will result in the elimination of 500 pages of news a week across the company’s 12 papers.
Tribune Co.’s new owner, Sam Zell, wrote in a note to employees that Tribune papers will be redesigned, with an eye toward providing more maps, graphics, lists, rankings and stats.
The company also plans to sell the Chicago Cubs and Wrigley Field.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…