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CBS has inked a deal with Hallmark that will give the company access to CBS’s entire television library.
CBS’s TV icons, including characters from Happy Days, Beverly Hillbillies, Beverly Hills 90210 and Happy Days, have been grouped under an umbrella called Television City, writes Brandweek. The Television City logo will appear on all Hallmark cards and other items featuring CBS characters. The products will be promoted in Hallmark Magazine, the Hallmark Channel and Hallmark Hall of Fame original movies, as well as in more than 43,000 retail outlets where Hallmark products are sold.
Hallmark and CBS are already preparing anniversary promotions for The Twilight Zone, Rawhide, The Brady Bunch and Happy Days.
Shows from Television City are being licensed for use in other categories, and deals have already been cut with University Games for board games, among others.
CBS is also in the process of inking a licensing deal with Eternal Image Inc. for branded funeral items like caskets and urns.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
