»
Meredith Corp. is hacking away at its workforce, cutting 60 jobs from editorial, sales, production, digital imaging and other areas.
Twenty of the layoffs will come from the magazine business, according to Folio.
The company has also decided not to fill 60 currently open positions.
Q4 2008 saw ad revenues at Meredith slip 15 percent from the same quarter a year ago. Retail sales have also been soft, which led to the cuts, the company said.
Meredith has acquired Big Communications, a pharmaceutical and biotech marketing firm, which will operate as a division of Meredith Integrated Marketing, the company’s custom marketing unit. The acquisition will boost the company’s non-advertising sources of revenue.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
