HBO Invests in ‘Funny or Die’
HBO has invested in Will Ferrell’s comedy website, Funny or Die. The site will contribute at least 10 hours of original content to the cable network.
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HBO has invested in Will Ferrell’s comedy website, Funny or Die. The site will contribute at least 10 hours of original content to the cable network.
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Stewart and Lyne Martha Stewart Living Omnimedia CEO Susan Lyne has stepped down. Two co-CEOs were named to take her place, the company announced.
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Behavioral targetingNext Wednesday, the Senate Subcommittee on Interstate Commerce will conduct a hearing about interactive advertising.
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Sirius Satellite Radio’s Alt Nation radio station will become Coldplay Nation for 10 days beginning June 13. The launch of Coldplay Nation coincides with the release of Viva La Vida, Coldplay’s new album, which will be in stores June 17.
Clear Channel will hold a special meeting of its shareholders on July 24, 2008, at which the proposed merger with the group led by Bain Capital Partners, LLC and Thomas H. Lee Partners, L.P will be considered.
Brand leaders among marketing, advertising and PR firms are more likely to price their services at a higher level than their competitors (41 percent of brand leaders were premium-priced vs. 24 percent of lesser-known firms) - and more likely to actually get higher fees, according to a RainToday.com survey, MarketingCharts writes.
Marketing capital firm Catalyst:SF launched the Xchange Media Service, which lets advertisers create and launch campaigns on multiple ad exchanges, including AdBrite, the ADSDAQ and Right Media.
Warner Bros. has signed distribution agreements with Dailymotion, Joost, Sling Media, TiVo and Veoh Networks to launch branded channels that will include TheWB.com and KidsWB.com, along with other series from the Warner Bros collection.
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Yahoo has expanded its relationship with Coupons Inc. to offer coupons via mobile devices.
U.K. advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2 percent from 2006, and compared with annual growth of just 0.7 percent in 2006 according to (pdf) figures recently published in the Advertising Association’s Advertising Statistics Yearbook 2008, reports MarketingCharts.
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