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Behavioral targetingNext Wednesday, the Senate Subcommittee on Interstate Commerce will conduct a hearing about interactive advertising.
The action follows privacy concerns surrounding ISPs’ foray into behavioral targeting for ad-serving purposes.
Last month, Charter partnered with ad platform NebuAd to track the activity of its 2.8 million broadband subscribers. And UK-based ad system Phorm, which also works with ISPs, drew ire over its potential violation of an information interception law. (Phorm was ultimately acquitted of the accusation, but ISP customers remain wary.)
Late last year, the FTC issued self-regulating guidelines for companies interested in exploring behavioral advertising. It’s a touchy subject, but certainly not one lacking user benefits. A Harris Interactive survey found consumers were (mostly) at ease with behavioral targeting — if certain security safeguards are met.
Witnesses at the Subcommittee hearing may include the Center for Democracy & Technology; and Microsoft, which previously encouraged the FTC to implement a tiered structure, each with its own privacy regulations, for online advertising, writes MediaPost (via MarketingVox).
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
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The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
