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Yahoo has expanded its relationship with Coupons Inc. to offer coupons via mobile devices.
Coupons Inc. has relationships with more than 800 brands, and the mobile platform will be available immediately to all the brands in its network
“We see mobile coupons as a natural extension of our leading digital marketing platform and a way to turn coupons into a strategic marketing vehicle that delivers value,” says Steve Boom, senior vp, Mobile, Yahoo.
Mobile coupons are considered a promising source of revenue for mobile publishers; they are one of the marketing tactics consumers say they would welcome as part of their mobile experience, according to Coupons, Inc.
“Early tests have lacked the scale that national brand marketers who spend the most on coupon promotions expect. Coupons, Inc. brought exactly that sort of scale to the printable coupon market by building a network of publishers that reaches hundreds of millions of consumers each month, and intends to do the same for its clients’ mobile coupons with partners like Yahoo,” the company says.
Leading brands like Papa John’s Pizza have planned mobile campaigns using the new platform.
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