eBay is creating a new “showroom” specifically for certified pre-owned vehicle sales. The company announced partnerships with Chrysler and Toyota to list their certified pre-owned inventory in the new space.
“If there’s going to be the next new wave of important changes, it’s important that those decisions be made by people who are going to own the outcomes and that frankly wasn’t my likely time horizon,” said Chicago Tribune publisher Scott C. Smith, on announcing his departure from the paper yesterday.
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Upfront bigwig The cable upfront has slipped into what buyers are calling a bifurcated market - that is, essentially two cable markets, with the big players like Turner, NBCU and MTV Networks in one and everyone else in the other.
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Total measured advertising expenditures in the first quarter of 2008 increased just 0.6 percent compared with the same period in 2007, but Network TV’s quarterly gain was its highest in two years, according to TNS media intelligence. Procter & Gamble remained the largest advertiser, and Financial Services remained the top category, it said - MarketingCharts reports.
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The royalty income to North American property owners from the use of their brands slipped 0.8 percent in 2007 to $5.99 billion, according to Licensing Expo organizer International Licensing Industry Merchandisers’ Association.
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The weekly share of U.S. visits to a custom category of coupon websites increased 56 percent for the week ended June 6, 2008 compared with the equivalent week last year as consumers turned to the web to cope with increases in the cost of living, according to Hitwise (via MarketingCharts).
McDonald’s served over 295 million online display ads in March - the most among quick-serve restaurants (QSRs) - reaching 52 million internet users an average of 5.7 times during the month, according to comScore Ad Metrix - via MarketingCharts.
Despite protests from some of its PPM clients and others calling for MRC accreditation, Arbitron announced today that it will resume the commercialization of its PPM radio ratings service in eight markets. Commercialization will begin on October 8, 2008.
After months of drama, Yahoo has issued a statement announcing that talks with Microsoft about a liaison are over. A formal search partnership with Google has been inked, with Yahoo outsourcing search monetization to Google in a 10-year deal.
