»
Auto industry ad spending slipped steeply in the first quarter. Nielsen said ad spending fell 12 percent to just over $2 billion; TNS says spending dropped 13 percent, to about $3.2 billion. The automotive sector has fallen to the number two spot in terms of overall spending, behind retail.
The marked difference between the two is because Nielsen’s numbers don’t include internet spending, while TNS’s figures include display ads but not search.
Ford and Chrysler’s slips in spending were the steepest, writes Adweek, with Chrysler down either 47 or 42 percent and Ford down about 30 percent.
On the other hand, eMarketer predicts that online ad spending by automakers will rise this year by nearly 22 percent, to $3 billion, with $5.6 billion of car spending shifting online by 2012.
Total car sales are predicted to be down by a million or more units this year, as the industry suffers its worst year in a decade.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
