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The Orlando Sentinel will be the first Tribune Co. newspaper to unveil its new design, in a move described as “going cartoon” by Alan Mutter in his Reflections of a Newsosaur blog. The Baltimore Sun and the Los Angeles Times will be the next to see major changes in look.
TellZell.com features a preview of how the Orlando Sentinel will look when the new design is launched on June 22. Mutter calls the redesign “scary.”
“Not because it represents an abrupt change, though it does. And not because it is unconventional, though it is. But because the combination of abrupt and unconventional change is almost certain to unsettle the valuable core of loyal subscribers who obviously think their newspapers are just fine,” he writes.
Tribune Co.’s COO Randy Michaels announced two weeks ago that the company’s newspapers will be redesigned with a different look and feel in each market; all will have more charts, graphs, maps and lists. The company also plans to cut the amount of news it publishes in a bid to hit a 50-50 split between ads and news pages. The initiative will result in the elimination of 500 pages of news a week across the company’s 12 papers.
In the wake of the announcement, Chicago Tribune publisher Scott C. Smith quit, saying, “If there’s going to be the next new wave of important changes, it’s important that those decisions be made by people who are going to own the outcomes and that frankly wasn’t my likely time horizon.”
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
