NBC Sports has entered into a joint venture with the World Championship Sports Network, a newbie cable net and website. WCSN will be rebranded Universal Sports in time for lead-up programming to the Olympics.
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U.S. adspend across media was essentially flat for Q1, up 0.5 percent over the same period last year to approximately $30 billion, according to figures released yesterday (Monday) by Nielsen Monitor-Plus.
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NBCU has entered into exclusive negotiations to buy The Weather Channel, now that Time Warner has dropped out of the bidding.
Judson Laipply, the hipster who developed the hit YouTube video Evolution of Dance, travels to high schools to motivate students. Now, Campus Media Group is lining up marketers to sponsor Laipply’s tour.
Usage* of picture/video phones is up 17 percent for all adults according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06), MarketingCharts reports.
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The least fast-forwarded commercial in April prime time was for the film Forgetting Sarah Marshall, according to data released by TiVo. Movie trailers as a whole were watched by significant numbers of viewers, as were spots in Apple’s Mac vs. PC campaign.
The vast majority of company respondents (82 percent) and agency respondents (85 percent) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months, according to research by E-consultancy and Clash-Media, MarketingCharts writes.
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McClatchy saw advertising sales drop by 17 percent in May, for a 15 percent drop in revenues - though online ad sales gained 13 percent. Due to the difficult advertising market, McClatchy’s CEO announced that the company must cut its workforce by about 10 percent.
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Wal-Mart’s is opening a smaller-footprint store, at 15,000-square-feet - or about half the size of its smallest grocery stores. The Marketside store, set to open in Phoenix this year, is expected to focus on premium offerings with plenty of prepared foods and its own private label line.
Just as the strength of the broadcast upfront market took buyers by surprise, so did the syndie market last week.
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