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U.S. adspend across media was essentially flat for Q1, up 0.5 percent over the same period last year to approximately $30 billion, according to figures released yesterday (Monday) by Nielsen Monitor-Plus.
Ad spending in national Sunday supplements increased the most, up 19.2 percent to $289 million, according to WWD. National magazines were down 1.3 percent to $4.14 billion, while national newspaper spending slipped 6.2 percent.
The internet soared 14.7 percent, driven by paid search. (View table of percentage change for each medium, Q1 ‘07 vs. Q1 ‘08.)
The 10 largest ad categories totaled more than $10 billion for the quarter, down slightly from a year ago (see table of top 10 categories) . The direct response product category increased the most, up more than 16 percent, while financial investment services and credit card services both rose more than 8 percent. Restaurants rose 4.4 percent, while pharma, auto dealers and telephone services-wireless were relatively flat.
Advertising spending by the top 10 companies (see table) in the first quarter of 2008 reached just over $4 billion - up slightly (+1.2 percent) from $3.96 billion in the year-earlier period in 2007, Nielsen said.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
