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The highest growth in radio revenue is expected to be centered in western cities between now and 2012. San Diego is expected to pull a 2.0 percent compound annual growth rate, followed by Riverside, Calif., at 1.9 percent, according to SNL Kagan.
Stockton, Calif., San Jose and Fresno come next, all with an expected CAGR of 1.9 percent, writes MediaPost. Thirteen of the top 20 markets by revenue will be in California.
Radio’s five-year annual revenue growth is expected to be 1.1 percent.
For TV, Las Vegas is expected to grow at a compounded annual growth rate of 6.2 percent between 2007 and 2012. San Diego is expected to grow at 6.1 percent, with Los Angeles following at 5.7 percent. Phoenix’s CAGR will be 5.6 percent, followed by San Francisco at 5.6 percent.
The Great Lakes area will contain the slowest-growing markets for both radio and TV, mostly due to slow retail and auto industry growth.
The Central South region will also see slower growth.
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