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Infinite Media of White Plains is offering a Cell Phone Texting World list on the market for text message campaigns. The list contains 25 million names, and the minimum order is 150,000.
Richard Johnson, vp of sales for Infinite Media, says the response rates for text messaging are among the best, writes DM News. He didn’t say what a typical response rate is for a campaign.
Marketers can use the list simply to send mass text message blasts, or they can send more elaborate ads to those whose phones support viewing them.
The list is selectable by geographic location. Marketers have a limit of 160 characters. The list was acquired by a triple opt-in method, according to Johnson. The owner of the data “wanted to ensure that the people on the list really wanted to receive promotional messages.”
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