Google to Launch Ad Planning Tool for Agencies, Media Buyers
This evening Google may unveil an ad-planning tool, targeted to media buyers and agencies, reports The New York Times (via MarketingVOX).
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This evening Google may unveil an ad-planning tool, targeted to media buyers and agencies, reports The New York Times (via MarketingVOX).
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Monster expanded its reach in the newspaper world to over 200 with just a handful of deals, reports Editor & Publisher (via MarketingVOX).
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Yesterday Vera Wang became the first guest blogger to appear on the Wedded Bits Blog, a recent addition to Brides.com, reports MarketingVOX.
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For only the second time, Google Sites edged out Yahoo Sites among US web properties in May, after finally having overtaken Yahoo to take the top spot in April, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties, MarketingCharts reports.
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Henry John Heinz said “to do a common thing uncommonly well brings success,” and Heinz Ketchup is apparent proof of that maxim, ranking consistently among top brands in Harris Interactive’s EquiTrend brand-equity study - and claiming the No. 1 equity score in 2008, reports MarketingCharts.
Consumers both want and expect online merchants to provide personalized experiences and product recommendations based on shopping behavior, according to a MyBuys/e-tailing group survey of 1,345 online consumers - MarketingCharts writes.
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Alcoholic beverage purchases may be somewhat recession-proof, with the declining economy having only a mild impact on consumers’ purchases at off-premise locations, such as grocery, liquor, convenience stores, warehouse clubs and other stores, according to Nielsen, writes MarketingCharts.
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