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This evening Google may unveil an ad-planning tool, targeted to media buyers and agencies, reports The New York Times (via MarketingVOX).Today marks the start of the Advertising Research Foundation’s New York media conference. A Google presentation is scheduled for 5pm.An anonymous party revealed the tool is called AdPlanner. It will use search engine data and third-party information to determine what demographics a site attracts, enabling agencies to pinpoint which sites are actually frequented by their target audience, regardless of what the media kit claims.Upon debut, AdPlanner will be available at no cost.This week Google launched Trends for Websites, which enables users to compare traffic data between websites.On a panel at Cannes, Google exec Henrique de Castro assured audiences that the search engine giant aspires to “stimulate [online advertising], not short circuit” agencies.”The best results are when we work together with agencies. We are not going to replace people [in the] advertising world,” he added. “We don’t have the strategic relationship [with clients]. We don’t have the capability, we don’t want to be there.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
