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TiVo and marketing research firm TRA have inked a deal that will combine TiVo audience research data with TRA’s Media TRAnalytics service to gauge how TiVo users are affected by ad exposure when it comes to purchasing decisions.
The deal pulls data from TiVo’s StopWatch ratings service, which gathers data from a random sample of 20,000 TiVo households on a second-by-second basis. TRA matches viewing data from set-top boxes to purchase data from 70 million-plus frequent shopper cards issued by grocers, drugstores, clothing retailers, and others, according to Adweek.
The agreement could help determine whether fast-forwarding through commercials affects purchasing behavior, writes MediaPost.
The two companies say the deal is the first to combine anonymous viewership, demographics and purchasing data to give marketers the ability to evaluate the ROI of their media spend.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
