The Sunday Times is relaunching on July 6 with more color, a new masthead, a new font and an updated slogan, in a move designed to make the paper bolder and brighter while maintaining its authority, says Sunday Times editor John Witherow.
In the first big move of the Hispanic upfront, Zubi Advertising of Miami and Univision have completed a cross-platform advertising deal, including advertising on Univision, TeleFutura and Galavision. The deal is said to approach $80 million.
email this
permanent link
Nearly two-thirds of college students stream video and TV shows online, and buy downloads from iTunes, according to Alloy Media and Marketing’s 2008 College Explorer survey.
email this
permanent link
American Jewish Life magazine is ending its seven-year run due to financial challenges.
email this
permanent link
Interactive media’s share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP’s GroupM, MarketingCharts writes.
email this
permanent link
With 1,211 titles, up from 1,125 in 2007, the Legal category has more newsletters than any other in 2008, according to the newly released 2008 edition of the Oxbridge Directory of Newsletters, which lists 15,185 U.S. and Canadian newsletters - via MarketingCharts.
Driven by market capitalization growth in emerging economies, the wealth of the world’s high net worth individuals (HNWIs) increased 9.4 percent to $40.7 trillion in 2007, according to the 12th annual World Wealth Report from Merrill Lynch and Capgemini (via MarketingCharts).
email this
permanent link
Local online video ad revenues will skyrocket in the next few years, increasing from $10.9 million in 2007 to $1.5 billion by the end of 2012 - a compound annual growth rate (CAGR) of 167.8 percent - according to The Kelsey Group’s U.S. Local Video Forecast (2007-2012), writes MarketingCharts.
Arbitron’s July book will include info on listening for internet streaming and HD-R multicast stations in PPM markets.
Worldwide spending on internet advertising will total $65.2 billion in 2008, or nearly 10 percent of all ad spend across all media, and grow 15-20 percent a year to reach $106.6 billion in 2011, or 13.6 percent of total ad spend, according to IDC’s Digital Marketplace Model and Forecast, writes MarketingCharts.
email this
permanent link
JC Penney has unveiled a strategic plan that includes significantly reduced expenditures in order to “effectively balance support of the merchandise and marketing initiatives that differentiate JC Penney with the goal of maintaining a strong financial position,” said Myron Ullman, chairman and CEO, in a statement.
Bonneville’s KSWD (100.3 FM) radio station is displaying “now playing” title and artist info on Clear Channel Digital Outdoor Network’s electronic billboards in Los Angeles.
NBC.com plans to become the first television network to report on program-specific streaming data for shows online; until now, info on numbers of streams has been available only for NBC.com as a whole.
email this
permanent link
