»
In the first big move of the Hispanic upfront, Zubi Advertising of Miami and Univision have completed a cross-platform advertising deal, including advertising on Univision, TeleFutura and Galavision. The deal is said to approach $80 million.
The deal also includes 64 Univision owned-and-operated TV stations, Univision radio stations and the online units of all the properties, according to Mediaweek, which calls the deal perhaps the largest one-time, cross-platform upfront deal between a Hispanic media agency and a Hispanic TV network in history.
Clients of Zubi Advertising who are part of the deal include Univision, Ford, American Airlines, SC Johnson and Washington Mutual.
:30 spots and product integrations are both included, with some beginning this fall and others set to run in 2009.
Talks began more than two months ago when Joe Zubi, president and CEO of Zubi Advertising, first approached Joe Uva, CEO of Univision. David Lawenda, president of advertising sales and marketing for Univision, was also in on the discussions.
“Fortunately we restructured when I came on board last fall, and we broke down the silos between national and local and between television and radio, and were able to facilitate this deal,” Lawenda is quoted as saying.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
