Banks may be losing enthusiasm for financing future deals in the media sector, writes the Times Online. The article points to difficulty the banks financing the 1.26 billion pound acquisition of Emap’s B-to-B arm by Apax Partners and Guardian Media Group have had passing on some of their lending. Such difficulty could have serious implications for future media deals.
Arbitron this week released its June 2008 RADAR radio network audience reports (RADAR 97), covering the period April 5, 2007 to April 2, 2008 and including PPM and diary respondents. It had issued preliminary findings last week, MarketingCharts reports.
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NBCU is launching a campaign that ties in Summer Olympics imagery with Universal Pictures’ The Mummy: Tomb of the Dragon Emperor. The film and the Olympics both take place in China.
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