Google is testing ads that target user behavior, reports The New York Times. Ads a person sees on a given Google search may be influenced by what s/he queried minutes earlier.
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Conde Nast plans to launch Wired in the U.K. early next year, and has poached David Rowan, editor of the Jewish Chronicle, to edit the magazine. An Italian version of Wired will also launch next year, with Riccardo Luna as editor.
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Multichannel shoppers spend nearly twice as much on goods and services as their single-channel counterparts, but they are also more astute about pricing and most likely to purchase from multiple retailers, according to (pdf) a study from Opinion Research Corporation (ORC), writes MarketingCharts.
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Yum Brands has reportedly shifted as much as $25 million from broadcast to cable, with MTV getting a large portion of the spend. SC Johnson is also said to have moved about $20 million to cable from broadcast.
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A study commissioned by Gas Station TV and conducted by Nielsen found that over 90 percent of consumers watched or listened to GSTV while filling their tanks, and that 70 percent recalled one or more ads.
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Clear Channel has announced that all of its 350 HD2 radio stations are now compatible with iTunes Tagging, allowing songs played on those stations to be added to an iPod when tagged by a tagging capable receiver.
Nearly two-thirds of Americans surveyed in April 2008 say their households have cut back on spending in the last 12 months, according to the MarketTools May/June 2008 Insight Report on American Spending, MarketingCharts reports.
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The internet has almost doubled the influence of television in consumer decision-making in the U.K., Germany and France, according to the Digital Influence Index (DII), a study of media consumption and online behaviors conducted by Fleishman-Hillard and Harris Interactive, writes MarketingCharts.
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Google has struck a deal with Family Guy creator Seth MacFarlane to syndicate a series of shorts, created by the writer, to thousands of websites that are predetermined to be hubs for MacFarlane’s target audience - that is, young men.
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Adspace’s Mall Network reaches 100 million people every four weeks via its 1,300 screens in 102 malls, according to data from the Directory of Major Malls.
As the amount of money advertisers spend on product placements has increased in recent years, the FCC has begun a formal inquiry into whether product placements and other forms of embedded advertising should be more clearly labeled as such.
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