ZenithOptimedia has downgraded its forecasts for ad spend growth in 2008 from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts.
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Kimberly-Clark is getting a jump on back-to-school season with on-package labeling and POP signage inviting consumers to sign up for a sweeps. The winner’s child’s school will get 100,000 box top labels (the equivalent of $10,000), as well as a concert from Jordan Pruitt.
Veronis Suhler Stevenson has purchased out-of-home advertising company Brand Connections from Cyprus Group. The company was said to have received 50 bids, which underscores the popularity of the niche, writes MediaPost.
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A majority of companies - about 45 percent - have some kind of marketing accountability program in place, according to a survey by the Association of National Advertisers and Marketing Management Analytics. That’s an increase of 14 percent over last year, the survey found.
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CBS has completed its $1.8 billion acquisition of CNET Networks, and has merged the company into a new and expanded CBS Interactive business unit, according to Radio Ink. ComScore ranks the new unit as the eighth-largest web network worldwide.
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Consumers who regularly do their homework online before buying products in a store are a wealth of information and like to share their findings via word-of-mouth, according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) - writes MarketingCharts.
Hollywood studios and networks issued what they are calling their last, best and final offer to the Screen Actors Guild yesterday. They say they are finished bargaining and will accept no new proposals.
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Three senators have sent a letter to FCC chair Kevin Martin, saying they believe the merger conditions set forth by Martin, that Martin is ready to accept to allow Sirius and XM to join, don’t go far enough.
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