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Kimberly-Clark is getting a jump on back-to-school season with on-package labeling and POP signage inviting consumers to sign up for a sweeps. The winner’s child’s school will get 100,000 box top labels (the equivalent of $10,000), as well as a concert from Jordan Pruitt.
Parents register via forms available in stores or online through Sept. 15. The Rock Back to School campaign is meant to celebrate Kimberly-Clark’s alignment with the Box Tops for Education program.
The Box Tops for Education fundraising program supports schools by providing cash for each Box Top consumers send in from specially marked packages of participating brands. K-C product packages that display the Box Tops logo include brands like Kleenex, Cottonelle and Kotex. In the last year, Kimberly-Clark contributed more than $4 million to America’s schools through its partnership with Box Tops for Education.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
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In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
