Spam Still a Problem; ‘Finance’ Tops Spammers’ Favorite Topics
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
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Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
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The Outdoor Advertising Association has chosen the Children’s Miracle Network as its National Public Service partner for 2008, and has donated an estimated 5,000 billboards nationwide - equal to roughly $2.5 million in media value - for marketing purposes.
The value of 11 newspaper groups that have traded publicly since 2005 plummeted a combined $23.7 billion in the first half of this year.
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet advertising, reports MarketingCharts.
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For the eighth consecutive quarter, USA Network has remained atop the prime time ratings heap among cable nets, closing the quarter up 5 percent and averaging 1.3 million viewers in adults 18-49.
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Scripps’ cable television and website assets have begun trading as a separate company, following the long-awaited breakup of the media conglomerate, which was announced in October, writes the Wall Street Journal.
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Microsoft has announced plans to acquire Powerset, a “natural search” firm that launched last year.
Some 71 percent of U.S. consumers rate corporate America’s reputation as poor, but consumers still will buy, recommend and invest in the most visible companies that focus on building their corporate reputations, according to the ninth annual Harris Interactive Reputation Quotient (RQ) survey, MarketingCharts reports.
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The Tampa Tribune is laying off 11 newsroom staffers; the newsroom will eventually shrink by 50 employees under the current cost-cutting measures.
Triton Media Group is continuing to strengthen its online radio capabilities - which are focused on developing web strategies for radio broadcasters - with its acquisition of Radio Companion, a company that creates web applications and online tools for radio stations.
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JWT is launching the first consumer-targeted ad campaign featuring an advertising agency. The agency is including a 10-second spot on the DVD set for the AMC series Mad Men.
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