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The Outdoor Advertising Association has chosen the Children’s Miracle Network as its National Public Service partner for 2008, and has donated an estimated 5,000 billboards nationwide - equal to roughly $2.5 million in media value - for marketing purposes.
The Children’s Miracle Network will be given free advertising space on the billboards beginning immediately and continuing through the remainder of 2008. The artwork for the marketing campaign to be placed on the billboards is completed and production is underway to post Miracle messages at select locations.
The OAAA regularly provides free advertising space for charitable causes, a practice dating back to the turn of the century. As an OAAA National Public Service Partner, Children’s Miracle Network has creative available to all OAAA members to help support its fundraising campaigns and drive traffic to its website.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
