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For the eighth consecutive quarter, USA Network has remained atop the prime time ratings heap among cable nets, closing the quarter up 5 percent and averaging 1.3 million viewers in adults 18-49.
The network beat out TNT, which averaged 1.2 million viewers, and also managed to top broadcast network the CW, writes the Hollywood Reporter.
USA’s In Plain Sight was the top-rated drama for the quarter, the network said, besting Lifetime’s Army Wives and TNT’s Saving Grace. WWE Monday Night Raw and originals of Law & Order: Criminal Intent also performed well on USA.
The top five cable nets all showed gains in the quarter. Nick at Nite gained 58 percent thanks to George Lopez and Home Improvement, while Bravo jumped 45 percent. FX, notably, slipped 11 percent.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
