WSJ.com Reaches Audience High, Site Traffic Nearly Doubles for June
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
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WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
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Working at the Los Angeles Times could be seen as a health hazard. Between oft-occurring layoffs, secret changes in editorial staff and planning, too much turnover among top editorial positions in too few years, and occasional public frays between management and owners, the stress level must be unbearable. Now, after the latest round of cuts, there will be significantly fewer employees to endure the anxiety.
The Philadelphia Inquirer and the Philadelphia Daily News will soon share more than the same owners, presses and website. A team of managers has been appointed to consolidate some functions, like photographers and copy desk, in a bid to cut costs.
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well that Kozy Shack has begun developing a marketing division specifically to reach out to other stadiums, as well as to casinos and cruise lines.
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Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
Word-of-mouth (WOM) conversations that take place in person and over the phone are overwhelmingly more prevalent tha those online, according to a study released last week by the Keller Fay Group and media agency OMD, writes MarketingCharts.
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