»
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes continued syndication of The Rush Limbaugh Morning Update, a 90-second commentary that airs Monday through Friday. Furthermore, Premiere Radio, in partnership with Limbaugh, will continue to oversee The Limbaugh Letter, a monthly newsletter with a subscriber base in the hundreds of thousands, as well as RushLimbaugh.com, a popular broadcast media website which incorporates subscription service Rush247.com.
The Wall Street Journal pegs the contract at $400 million for eight years. The show is the highest rated radio talk show in the country, followed by Sean Hannity’s show, distributed by ABC Radio Networks. Premiere is in talks with Hannity in the hopes of wooing him away for a sum in the $200 million range over eight years, said a person familiar with the situation.
Advertiser and affiliate demand is at an all-time high for the show, according to a release. President of Premiere Radio Networks Charlie Rahilly stated, “The Rush Limbaugh Show enjoys an unprecedented platform of radio affiliates. Plus, advertisers harness the intensity of listener engagement – no one’s ‘word of mouth’ about a product or service delivers more impact than Mr. Limbaugh’s. The Premiere team is proud to partner with Mr. Limbaugh deep into the next decade.”
“This is exactly where I want to be, doing what I was born to do, with an amazing audience and phenomenal support from affiliate stations and sponsors. I’m having more fun than a human being should be allowed to have. There’s a relationship between the audience and the host here that is second to none,” Limbaugh says.
This August marks the 20th anniversary of The Rush Limbaugh Show.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
