»
Another metric, with yet another acronym, is becoming available to marketers. NBC has created what it is calling the Total Audience Measurement Index (TAMI) that will offer daily audience measurement data during its 17 days of Summer Olympics coverage.
The data will include daily TV ratings from Nielsen along with data about online and video-on-demand from Quantcast, and measurement of mobile audiences. TAMI data will be available for the previous day and night’s coverage the next day at 6 p.m.
If the systems for gathering the data work out, the index - which is the most comprehensive research effort ever conducted around a single event, according to Alan Wurtzel, pres of research and media development at NBC (via MediaPost) - it will be used for the new fall prime time television season, as well.
NBC hopes TAMI will give it ammunition to persuade advertisers to buy ad time on newer media such as VOD and mobile video, writes the Wall Street Journal.
NBC is also conducting a study on how viewers and online users consume Olympics coverage, with 500 Olympics viewers per day keeping a diary to record how they watch Olympics events, medium by medium throughout the day.
NBC will air 3600 hours of Olympics coverage across broadcast and cable TV, and 2200 hours of coverage online.
The network ponied up $894 million for the broadcast rights to this summer’s games. Because of the time difference with the U.S., the Beijing games could be one of the least watched on network TV. Ad time during the Olympics is about 80 percent sold; NBC says it expects to bring in more than $1 billion in ad dollars.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
